The (tee) time is now
Win or lose, Tiger Woods has created a real-time, right-now case study of how the world is ready to integrate Web 2.0 tools into their lives through appointmet television.
Tiger created a playoff yesterday in the U.S. Open, which has an unusual playoff format. Insteady of playing overtime holes, the Open requires an 18-hole playoff the next day.
(Kudos to the Washington Post for putting together video on author John Feinstein railing against the format.)
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