I am a digital storyteller

I imagine and build web experiences. I tell complex stories simply.


My clients and I dream stories and write compelling narratives. My two favorite audiences are the Google search bot and curious humans.


We create on different digital platforms and instill business processes. I form teams and bring out the best in talented people.

Keep score

I count my wins. We analyze analytics and discover what works – best – through a/b testing. Wins sometimes come from crooked paths. I like to win.

Learn and share

I learn from my wins and learn much more from my mistakes. I log my steps, write best practices, and share my learnings with others.


I am a collaborative editor and an excellent writer. I help others make stories more engaging. I write my stories with strong description and plain language.


I’m Tom Sakell. I’d like to hear about your newest challenge. How can I help?