I am a digital storyteller.
I build interactive experiences that inform and delight.

Dream big
Consider the awe of immersive art exhibits like Van Gogh and Monet. Their images flow across warehouse walls. On monitors and phones, study the different ways to delight users – and convert. (All while using WebP formats for images and Core Web Vitals for page and SEO performance.)

Plan for measurable success
Bring out your toolkit:
Platforms like Drupal 10 (and 11) and WordPress
Miro boards to collobrate ideas
UTM and taxonomy processes
Tools for task dependencies and schedules (JIRA, Asana, Basecamp, and ClickUp)
Gauge the wins with Events in Google Tag Manager and Analytics (GA4, of course)
Tell stories simply
Parse complex tales into simple parts. While writing for the web, I:
Check in on my Hemingway app
Optimize content for search
Create compelling narratives
Match word counts

Every day I try to be Steinbeck, Gladwell, Veen, and Keegan – all rolled into one. Some days, they’d like to be me, too.

Hi. I’m Tom Sakell. How can I help?

I am a digital storyteller.
I build interactive experiences that inform and delight.

Dream big
Consider the awe of immersive art exhibits like Van Gogh and Monet. Their images flow across warehouse walls. On monitors and phones, study the different ways to delight users – and convert. (All while using WebP formats for images and Core Web Vitals for page and SEO performance.)

Plan for measurable success
Bring out your toolkit:
Platforms like Drupal 10 (and 11) and WordPress
Miro boards to collobrate ideas
UTM and taxonomy processes
Tools for task dependencies and schedules (JIRA, Asana, Basecamp, and ClickUp)
Gauge the wins with Events in Google Tag Manager and Analytics (GA4, of course)
Tell stories simply
Parse complex tales into simple parts. While writing for the web, I:
Check in on my Hemingway app
Optimize content for search
Create compelling narratives
Match word counts

Every day I try to be Steinbeck, Gladwell, Veen, and Keegan – all rolled into one. Some days, they’d like to be me, too.

Hi. I’m Tom Sakell. How can I help?